Archive - Perspicacity

Observations without interpretation should be illegal

We want you 🫵 to tell us WTF you think it all means.

Aug 24 • Kurt Reckziegel

Length ≠ proof of effort

OUT: unnecessary padding. IN: wise selection.

Aug 14 • Kurt Reckziegel

June 2026

Being a good intelligence steward

The report was never the (whole) job.

Jun 12 • Kurt Reckziegel

June 2022

Bombas, Affective Forecasting, AI Transcription, & Experience-Stuff Pendulum

This week we welcome Jocelin Lee, Senior Director of Consumer Insights at Bombas. Read on as Jocelin reveals her past investigating white-collar crime…

Jun 16, 2022 • Kurt Reckziegel

ELC, Stereotype Content Model, Flyover Politics, & Redefined Success

This week we welcome Paige Reckziegel who is Director of Insights & Brand Growth Intelligence at Estee Lauder Companies (ELC), supporting their recent…

Jun 2, 2022 • Kurt Reckziegel

May 2022

ECCO, Emotional Granularity, Podcast Recos, & Goths

This week we welcome Mike Keisman who leads Consumer Innovation & Insights at ECCO Shoes. Read on as Mike talks about having too many leftover…

May 27, 2022 • Kurt Reckziegel

Peloton, Mental Programming, Pocket Biases, & Deep Niche

This week we welcome Lillian Smith who leads Consumer Strategy & Insights for Peloton. Read on as Lillian talks about serendipity bringing her to…

May 27, 2022 • Kurt Reckziegel

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